It's about making it look pretty
Here at Function28 we know that a dynamic website with great design and good usability can be the linchpin in making your on-line businesses successful. By utilising the web in connecting you to your potential customers and making those all-important sales, your website is your 365 days of the year sales team. Our websites are a real investment, effective in making you money online.
First time visitors to a web site make a decision on whether they like it or not within a few short seconds. So if your site is not inviting, the chances are it is not going to reach its sales potential. That's only the beginning, along with the look, the web site must have the functional requirements suitable for the purpose of the site.
As a rule of thumb a web site should show/be:
- Clearly what your business/company has to offer
- Intuitive site navigation
- Points of contact need to be clearly visible
- Calls to action that are simplistic and intuitive
- Text should be informative and inviting to read
The Nuts and Bolts that make it tick
Function28 started out with a major focus on developing innovative, internet-based IT solutions for the recruitment industry, along with our portfolio of clients our involvement with other industries has meant a steady growth in our technology base.
Our experience extends to the development of solutions including job site and recruitment technology, content management systems, customer relations packages, advertisement management, advanced search technologies, On-line satellite tracking systems and e-commerce solutions.
As a complement to our system development, Function28 offers marketing support, graphic design services, hosting, web site management and maintenance.
Make a bold statement and stand by it
Branding of your company or business is something that should not be taken lightly. It helps to create an identity in your customer's mind regarding your product and services, which we recognise as the brand identity. So it's very important that your brand is designed very carefully considering your business, products and services you offer.
Every client is an individual and they want their company or business to stand out from the rest. With every branding campaign we put together we will listen to your requirements and work with you to realise the vision. Irrespective of how many iterations it takes we will not stop until you are 100% happy with the end result, after all company branding is not something that you want to be changing on a regular basis.
- Attract attention, and leave an impression
- Be unique & distinguishable
- Promote a feeling of professionalism
Read all about it!
This is where all the elements of design, build and networking come together to form the strategy that will drive your brand, making your business stand out in the market place.
Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Online marketing should not be something which is just left to chance.
Here are some useful internet marketing tips
Search Engines have to be on every marketing teams thoughts. Getting a good search engine position is one of the first things you should focus on when considering marketing your company.
Writing articles not only allows you to brand yourself, it helps you to create original content for your website. Keeping a websites content fresh and new with relevant articles will give your viewers a reason to keep coming back to your site.
Press releases is just a term for news. If you have a good inside scope on something new in your field then share this knowledge. This not only helps boost your credibility but will also help your SEO (search engine optimisation)
If you provide good content then people will want to share your content. By getting other companies who are relevant to your field to share a link to your site you will find that you will draw in a lot more unique visitors.
It's not all chat and gossip
Social media marketing is a great way to keep in touch with your clients, and attract new business with a positive message, and personal touch, remember that social networking is exactly that, it is an opportunity for you to let people know a bit about you, your company and what you offer without trying the "hard sale".
Social Networking can bring many benefits to a businesses. It potentially opens the door to millions of clients every time you post a message, it allows you to keep your network of clients up to date with any new offers, issues that may concern them or simply let them know what you are up to. Twitter is a favoured media for letting networks know what you are up to personally, whilst also allowing you to post to other networks such as Facebook or Linkedin
Bloggingon your website is great way to communicate with your visitors and show them another side of how your business functions. Regularly posting blogs to your website is also great for search engine optimisation purposes.
Combining your blogs with social media services can also promote your content, helping you to cultivate a greater user base over time.
Based in the South West of England, Function28 provides design & web development solutions.
The intention has always been to provide a one stop shop for our clients’ needs with our portfolio of solutions working together to provide the total online media solution.
Our team work to ensure the reliability and success of each project we undertake and we maintain the highest standards of integrity and professionalism.
Because the needs of every client are different, the Function28 team work to ensure that our technology solutions are aligned with each individual business' goals.