SEO in a nutshell
Ever used a search engine (e.g., Google) to find services or products online?
If so, you’ll know that some sites appear bang on that very first page.
They appear on the crucial first page because they brilliantly fulfil the criteria that search engines use to find sites. In other words, they appear very high in the site ranking.
Search engine optimisation (SEO) is the process we use to refine and hone your site content in order to move your site higher up those rankings. SEO makes your site more “appealing” to search engines.
It does this in an “organic” way—by using cunning algorithms, not by digging into your hard-earned marketing budget.
When searching online, you may have noticed that sites sitting right at the top of the page are actually advertisements. They get there through pay-per-click (PPC). Organic SEO is completely distinct from PPC.
Can SEO guarantee my site comes top?
We like to be upfront with our clients, so the short answer is “No”. Some companies make ridiculous claims about SEO. We are realistic. We don’t promise you the earth—and we certainly won’t charge it, either.
The truth is, each SEO campaign is unique. Nobody—not even Mystic Meg—can say exactly where your site will rank after SEO. However, here at Function28 we know from previous clients that our SEO expertise achieves real results over time. The more unique your website content is, the greater your chances of hitting a top-10 ranking. We work with you to make your content dazzlingly unique.
How important is SEO?
How about “massively?” Or “incredibly?” Or “There isn’t an emphatic enough –ly word?”
SEO is VITAL (sorry for “shouting!”) in bringing visitors to your website. Need we say more?
Why should I optimise my website?
You mean, we haven’t convinced you yet?
Let’s try again. It’s as simple as what we say above.
Why ask Function28 to do my SEO?
Many people have tried to optimise their own web sites. Beware. Unless they’re internet boffins, they usually create more problems than they solve.
We strongly recommend using a trustworthy web development company who really understand SEO techniques.
It doesn’t have to be us, but we would love it to be (pretty please). We’re friendly and we won’t break the bank.
Want to know more about what SEO can do for you? We’re always happy to chat. Call us on 01884 308091.