A few SEO tips for 2016
Importance of Social Media in SEO
Many of you will already be using social media apps such as Facebook, Twitter and LinkedIn in. In these upcoming times you will now gain more importance on the SERPs (The State Earnings Related Pension Scheme ). Already, 76% marketers use social media to support and boost SEO.
You may of noticed when searching recently that companies social media posts are now being indexed within Googles search results and other popular search engines such as Bing and Yahoo. With this change now in place from an SEO prospective it’s blurring the lines between ‘web’ and ‘social media’
In short this basically means keep onto of your social media accounts for better ratings
Mobile optimisation will become a crucial part of Google and other Search tools
Is you website mobile-friendly? Is it responsive? With tablets and mobile phones being used so heavily now it means that your audience is no longer in one place. You need to make sure your website can be presented correctly for ALL platforms.
Google will be scoring sites better if they meet these responsive guidelines.
Thinking about voice searches when optimising SEO
There is a new player in town!
Voice searching is becoming more and more popular with companies such as Microsoft, Google and Apple all launching their own versions. It is becoming a huge part of mobile usage.
Baring this in mind you need to make sure that your content is easily searchable through voice searches by using long-tail keywords, which are more likely to be spoken.