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5 Reasons Why Social Media Is the Best Tool for Your Business

Are you still unconvinced about the benefits of social media for your business? We understand, times are changing and it’s hard to keep up. But it is important that your business maintains a presence on social media to avoid disconnecting with customers. Here’s why…

1. Increased Traffic

Businesses have survived without social media in the past so why do we need it now? Because technology and the internet have evolved, meaning most companies have at least one website for their customers because it is the quickest and easiest way to find information. Social media is an extension of the website, where users can quickly find contact details and message or tweet the company for urgent enquiries. Without social media, the only people visiting your website are people searching for your keywords. However, if you add social media into the mix, you can target content and network with a wider audience that you wouldn’t have otherwise reached. Directing your audience to the website with social media will increase click-throughs and those all-important unique visitors.

2. Increased Brand Awareness

An effective social media strategy will engage a wide audience through networking. Posting updates is great for telling your followers what you are up to, but networking with other businesses, publications, and initatives is a great way to increase organic followers and reach. Regularly engaging with people on social media and posting valuable content for your audience will increase your brand awareness. However, it is important to get it right. Posting too much or sharing the irrelevant content won’t get you the followers you want.

Contact us to find out about our social media management services.

3. Improved Search Engine Rankings

Social media, if done right, can contribute to your Search Engine Optimisation (SEO) strategy. Posting content that includes the keywords on your website will improve your business’ credibility on search engines, increasing the liklihood of appearing higher on the results page. If SEO is unfamiliar territory,

Digital Marketing agencies such as Function 28 implement SEO strategies and manage social media content, to take the stress off you.

4. Cost-effective

Social media is one of the most cost-effective Digital Marketing approaches, which means you can spend your marketing budget on other things. To run it yourself, it is free to set up and maintain. Any paid social media advertising is low cost compared to other methods such as Pay-Per-Click (PPC) advertising and banner advertising through an ad server. However, managing social media without knowledge or experience is a risky approach. It can be easy to send out plenty of posts that don’t get any engagement or miss messages from your customers. We advise speaking to a specialist before setting up your pages.

5. Improved Customer Satisfaction

Maintaining a strong presence on social media also keeps your customers happy. If you respond to messages, reviews, and comments quickly and politely, it shows how engaged you are as a company. You can use social media to show customers how much you care about them, and if you do it well, they will stay loyal to your brand.

Social media is also a great way to also showcase that you are human. People respond to people, not business-like robots. If you show your customers your own unique brand personality, they will engage by liking and sharing content. If content is robotic and repetitive, your customers will not engage with you.

If you need help managing your social media, give us a call on 01884 308091 to speak to a member of our team.