Are you looking for ways to keep visitors on your website for longer? If you are getting high bounce rates you need to make your website more engaging.
He are some helpful tips we have put together
- Avoid Excessive Advertising
There’s nothing wrong with a little advertising on your site, whether that’s in the form of branded callouts or banner ads for affiliates, but there’s a point where it becomes a problem. Obnoxious, flashing advertising repetitive pop-up ads can be annoying, especially to repeat visitors.
- Fix Your Navigation
Your navigation is a roadmap that tells your users where to go and what they can find. If any part of your navigation is inaccurate or non-intuitive, your users aren’t going to find what they’re looking for. Keep your navigation clean, with the initial heading containing only broad categories, and keep your page distinctions concise
- Make Your Text More Readable
Text that’s difficult to read is an instant turn-off for almost any visitor. Fortunately, there are many ways to optimize your text for readability. First and foremost, make sure you have a color that shows up legibly on any device—and that includes both the color of the text and the color of your background. Remember, that goes for both headlines and body copy.
- Optimise for Mobile
This goes without saying in 2015, but your site needs to be optimized for mobile devices. If your site isn’t easy to use on a smartphone or a tablet, you’re going to lose out on a massive share of users. Plus, non-mobile-optimized sites get a ranking penalty from Google.
- Never Send Your Users Away
This is a basic rule for web development, but you would be surprised how often it is neglected even in the modern age. Never send your users away from your site with external links. It’s perfectly fine—and valuable, in some cases—to link to external sources, but make sure all those links open in new tabs or new windows.