Read our tips below to find out how to optimise your Websites navigation and lower your bounce rate.
Brand Logo- Having your brand logo in the header of your website is a standard design element for pretty much all websites (see image below,) having this logo lead back to your website homepage is a very beneficial navigation element to your website, most users will expect the header logo to lead back to your homepage. A user may, therefore, become frustrated with the unconventional navigation if the header logo wasn’t a link back to your homepage. Also, having your brand logo image with a relevant H1 tag will help your website to be found by Google under a relevant search term, such as on our website, our logo is titled ‘Function28 Limited | Devon Web Design Development,’ including the location and name of your business increases the chance of you being found.
Dropdowns- Dropdowns are a good way to organise your website content into smaller sub-categories that are easy to navigate through, however, the biggest downfall of using drop down menus is the fact that often the top page (the navigation title) isn’t clicked on and therefore this top page is bypassed and the information on it is missed by a visitor. So, when using dropdowns on your website navigation, it is often a good idea to make your initial title unclickable, that way important information can’t be missed.
Unique Descriptive Titles- Giving your website pages’ unique descriptive titles both increases the website’s findability and SEO score as well as making your website more unique and individual. Instead of having generic page titles such as, ‘about us’, ‘home’ and ‘contact us.’ Personalise your titles to add character to your website, include location to make the site score better in search engine results. E.g. ‘Devon Website Design’ or ‘Meet Our Devon Web Designers.’ These comprehensive, location-based personal titles will increase your SEO score as well as make your website appear unique to a visitor, possibly increasing the chance of them doing business with you.
Navigation Bar Position- The position of your navigation bar is important; there is a constant discussion over whether horizontal or vertical navigation bars are best for websites. In recent years, responsive horizontal navigation bars have been the industry standard. A ‘responsive’ navigation bar is one that works on all devices, mobile and tablets included. This responsive horizontal navigation bar can be in the form of the navigation bar manipulating its size for the mobile device, which can sometimes be hard to read, or the most common responsive navigation in recent years is the Hamburger Navigation Icon.
This is where the navigation is shown as three horizontal bars, similar looking to a burger icon. From here, the bars icon can be clicked on and reveals a form of vertical navigation as this suits the dimensions of a mobile device screen better.
Having your website navigation bar in these standard responsive and horizontal styles make your website easier to navigate and understand and therefore lowers the chance of someone bouncing from your website.
Navigation Order- The order of your navigation is important to a user, you want to order the most important pages on your site to the left and the least important to the right. For example, your home page and business’s key pages should be furthest to the left. Pages such as your contact form should be furthest to the right as that is the page that users are most likely to go to last after they have looked at the rest of your site and decided that they want to get in touch with your company. This left to right priority is due to people reading left to right. When deciding on how to order your pages it is important to look at your website statistics, seeing which pages are most often clicked, these should, therefore, be more to the left so that they are easier accessible to visitors.
Following all these suggestions will increase your website’s usability and lower the likeliness of someone bouncing from your website, pairing this with the correct landing page etiquette will even further lower your website bounce rate.
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