With technology evolving and people becoming more used to using a computer, companies are wanting to maintain their own websites using CMS ( Content Management System ).
We thought we would put together a little tip sheet on things to remember when maintain your website
Content is key!
It may sound like I am pointing out the obvious but it really does get overlooked time and time again.
All the search engines scan sites content now – almost ignoring things like meta tags. The more content you have on your site the more the search engines can scan – but there is more to it than that: people like content too!
People judge if a website is performing by the amount of traffic that it gets and without interesting, useful content why would people visit your site?
Relevant content and lots of it is a key for a successful web site.
Keep it current!
Having lots of content is great – but if it is all years old, out of date it’s not going to look like your site is much of a priority. You would not see a shop window offering out of date food and think – I know I will have some of that gone off bread. It’s a similar thing with your web site, think of it as your shop window.
Search engines actually track how frequently your site changes as they visit it for indexing. The more often it changes the better your rank.
Using features such as Latest News, Blogs all give you easy ways to keep adding to your web site without having to scramble your core message
You can’t cheat to the top!
Many design firms promise the world with phrases such as ‘we can get you on the first page of google’ and ’increase your traffic by using our tools’
I am not saying that all SEO ( search engine optimisation ) companies or going to cheat you, but I am just saying to watch your back and wallet.
The truth is its honest content that is kept up to date that will increase your position check out this website for more information.
Ask for help
everyone has their skill set
There are a lot of other factors that makes a web site function well, a lot that happens behind the scenes
A web site needs to be constructed correctly, the structure needs to follow the correct format to get the most out of search engines, it is important to know when to ask for help.
Do not sacrifice the look of your site because you do not have the technological knowledge to archive your idea, get in contact with your web agency, you never know what you thought was a huge job may not be at all