Pay-Per-Click (PPC) marketing ensures that your website is guaranteed to show at the top of the search engine results page (SERP), rather than relying on organic search engine optimisation (SEO) which can take longer to produce effective results. PPC marketing is short-term option to boost web traffic for certain search terms, whereas SEO is a cheap longer term solution that requires consistent effort to be effective. PPC marketing is particularly useful if you want to promote a certain offer or new product range, and is usually executed periodically rather than constantly.
Incorporating the use of Google Analytics and Google Ads, our PPC team can distinguish the best keywords for your campaign along with the most cost-effective budget for positive results. We will then draft a persuasive advert to drive clicks to the website.
To find out whether PPC marketing is the best option for you, feel free to contact us on 01884 308091.