Whether big or small, your company can benefit!
“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin
Online marketing is not black magic. It is simply good, honest and ethical hard work that we put in to get you noticed. Using a combination of marketing strategies, our aim is to get you what you want from any marketing campaign…RESULTS.
We can provide you with a tailored grand strategy or carefully customised components, each designed to meet your objectives and deliver maximum return on investment.
So what does it involve?
The core parts of online marketing are:
Search Engine Optimisation
Function28’s search engine optimisation (SEO) means we carry out a suite of “on-page” (i.e. content) and “off-page” (search engines, links, etc.) tests, tweaks and updates to achieve the very best results for you.
If we build your website, naturally we design it to be totally SEO-friendly from the outset.
If you have a website already, we work with you to produce a diagnostic report detailing precisely what is/is not working with it.
Pay-Per-Click (PPC) Management
At Function28, we always aim to get you as highly ranked as possible via organic rankings. That way, we save you money on PPC advertising. However, some of our clients also want PPC. If you do too, relax! We work closely with PPC specialists to provide campaign planning, creative copywriting, landing-page development, PPC campaign management, results analysis and reporting.
Social Media and Link Building
Quality, relevant links from other sites and relevant business directories into your website play a key part within online marketing strategies. We provide a multi-tiered approach to link building, including (if desired) social media. We use ethical techniques to build your brand’s authority, gain you maximum online exposure, and move your website high up those vital search engine rankings.
It’s all too easy to overlook this more “traditional” marketing tool. As you’ll probably know from your own experience, in the right hands, email marketing can be highly effective in the shape of, e.g.
- promotional emails
- mails about updates to your site or blog
- industry innovations & news
and much more besides.
We kit you out with easy-to-use tools to send regular email shots and e-newsletters to your chosen audience.
As all the experts agree, content is KING with online marketing activity.
As a marketing wizard says:
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
Whether it is an article to improve your search engine optimisation, a Twitter tweet, a post for your blog, news articles for your website, or an email newsletter, we can provide expert web copywriting to help you find the words that will achieve your business goals.
Want to know more about how we can boost your marketing? We’re always happy to chat. Call us on 01884 308091