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Figuring out what to post on Facebook can be tough.
Over the years what “works” on Facebook has changed due to the algorithm and general trends.
But remember that Facebook isn’t a “One Size Fits All” platform. What works for your page may not work for the next. You need to test to see what gets the most engagement from your particular audience.
That said, we want to share with you 7 tips for writing awesome Facebook posts that should help you get more engagement from your target audience.
1. Ask Questions
But be direct. Don’t ask open ended questions. Giving people an easy choice of answers will result in more comments and engagement.
2. Keep it Short & Simple
With more and more pages and people to follow the news feed for many is very crowded on Facebook. Most people tend to skim through posts quickly and won’t read long posts.
That’s why we recommend 80-160 characters.
3. Give a clear Call-To-Action
Tell people exactly what to do.
Make you post as clear as possible, and you will see results.
We often use “comment below with your favourite” – or something to that effect. Giving people direction is not a bad thing, but do not do it in every post.
4. Offer Valuable Information
Give them just enough to entice them to take an action.
Your goal on Facebook (and other social networks) is often to get people to your website. Achieving that goal requires giving the audience a reason to click your link.
So do not give them all of the information in your post, because then they don’t need to click your link.
5. Add a Link
If you are asking people to do something with a CTA, then make sure to provide a link where you want them to go.
6. Be Positive
People respond and tend to share more when the post is about something positive. No one likes a negative posts usually!
The items that get the most shares on Facebook tend to be those things that are positive, real  and funny. People might agree with your negative sentiments — but they will hold back the Likes, Comments and Shares because they do not want to be seen as negative.
7. Include an Image
I recommend posting an image 80-90% of the time. Most of the time photos carry the greatest weight in the algorithm on Facebook. Plus, people more likely to share and like photo posts.
