Month: July 2023

As your local digital marketing company we thought it only appropriate to give you the low down on the new social media platform that everyone, and we mean EVERYONE is talking about! We all know Mark Zuckerberg, the CEO of Meta, who also owns Facebook and Instagram? Well, he’s back at it again with a brand-new app called Threads. So, let’s get started on introducing you to the exciting addition to the Meta platform.

What is Threads?

Threads is Meta’s answer to the growing demand for text-based microblogging platforms, similar to the famous blue bird we all know. As Twitter undergoes controversial changes under Elon Musk’s ownership, Threads enters the scene as an alternative for those seeking a fresh experience. It’s like Instagram’s take on Twitter, combining the best of both worlds. And joining Threads couldn’t be simpler (if you’re an Instagram account holder that is!) When you sign up, you can merge your Instagram and Threads accounts, so your information will be carried over to Threads. This also means you’ll be following all your faves with just one click!

Say Hello to Text-Based Posts:

It’s been described as one big group chat by a new user on the platform. If you’re tired of sharing only images and videos, Threads has got you covered. With this app, you can craft engaging text-based posts and express your thoughts, share your opinions, or simply update your followers with witty one-liners. “Our vision with Threads is to take what Instagram does best and expand that to text,” the firm said prior to its launch. The platforms aim is to build communities and start conversations. This will definitely be easier to do with its 500-character limit as opposed to Twitter’s 280 limit. That’s already a tick from us!

Speaking of ticks:

Do you have a coveted blue tick on Instagram? Good news! Your verified status carries over to Threads as well. Meta understands the importance of identity verification, especially for public figures and influencers. So, if you’re a celebrity or a popular influencer, you’ll have that shiny blue tick beside your name, reaffirming your authenticity and adding an extra layer of trust. A feature Musk was keen to update over on Twitter, getting celebrities and such like to pay for the ‘status’.

Celebrities Are Already on Board:

As soon as Threads launched, celebrities flocked to the app, eager to explore its potential. From actors to musicians and even politicians, the app’s popularity soared as the biggest names in the industry embraced this new platform. With their presence, Threads has quickly became a hub for exciting conversations and exclusive updates straight from your favourite stars.

Over 5 Million Sign-Ups in Just 4 Hours:

If you’re wondering whether people are considering making the switch to Threads, the answer is a resounding yes! Within hours of its launch, the app witnessed a staggering 5 million sign-ups. It’s clear that users are intrigued by the new features and the opportunity to connect with their favourite celebrities in a more intimate and conversational setting.

As Meta expands its reach beyond Facebook and Instagram, Threads emerges as a promising addition to their ever-growing family. With text-based posts akin to Twitter, the familiarity of Instagram, and the involvement of celebrities, this app has the potential to create a vibrant and engaging community where you’ll be able to connect with like-minded individuals!

So, will you be giving Threads a try? Let us know your thoughts on our social media channels. Find us on Facebook, Twitter, LinkedIn and Instagram.