f28admin, Author at Digital Marketing Devon - Function28

SEO – Day to day

SEO (Search engine optimisation) is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering.

Function28 offer an SEO package, as your SEO medics, we will give your site a comprehensive health check consisting of some standard and some not-so-standard-tests. We will discuss the “diagnosis” with you, and you can then decide if you want us to do full-scale SEO. To read more about how we can help you with your SEO visit this page.

A recent example of Function28’s SEO work is with Exeter Accountants and Taxation Experts, MJ Smith. We worked with MJ Smith to increase their SEO score and their chance of being found on search engines therefore increasing the traffic to their website.

MJ Smith (www.mjsmith.co.uk) now appears on the first page of Google when searching keywords relating to the company.

This was achieved through optimising keywords relating to each page, deleting unnecessary pages and posts, marrying page titles and content together and including keywords in content as much as possible.

MJ Smith are working with Function28 to further increase their score by adding content to pages with low word counts and by coming up with constant posts and news items to optimise the site further.

Keeping up with e-commerce

2016 continues to be an innovators market and 2017 promises to be also, meaning that if companies are not adapting and evolving to meet the needs of customers, there is a good chance they will be left behind. With the rise in e-commerce over recent years, the same can now be said for online shopping. No more is a simple store with ‘nice’ products enough to rope in a potential customer, online shops have to continue to take steps to keep up with leaders such as Amazon, ebuyer.com and the newer online superstores. There are a couple of trends to keep up with, to ensure you don’t get left behind.

Responsive websites: Having a responsive e-commerce website has become even more important over recent years with the developments to mobile technology. In 2015 over 40% of global e-commerce transactions were carried out on smart phones and this is expected to grow to 70% by 2017, showing how important it is to have a site that works seamlessly over mobile, tablet and desktop, ensuring that your business receives transactions across all platforms.

Payment methods that work for both you and the customer: Traditional payment methods like debit and credit are still relevant, but having payment options that give customers more options should also be considered. That might mean using PayPal to accept payments, it’s important to find out what your client base is most likely to use.

Faster Shopping: Not only is it important to have a beautiful site to drive customers to but it is also important to have a quick purchasing process with rich content involved throughout to drive customers through the purchasing process too. In this fast moving age more things are impulse purchases and a fast purchasing process with rich content product descriptions are important to help sway that ‘on-the-fence’ buyer.

Function28 create beautiful, responsive e-commerce websites, allowing you to keep up with the aforementioned trends.

Take a look at our most recent e-commerce project here- www.phabwholesale.com

If you have any questions regarding our e-commerce sites, get in contact by phone on 01884 308091 / 01472 485858 or email info@function28.co.uk.

‘Like getting in shape, ranking well in search engines takes time.’

I recently read an article on why SEO is just like fitness. As SEO medics, we can relate to professional fitness trainers, getting that difficult moment when a client asks for guaranteed, immediate results, only to find out there are absolutely none.

In both search engine optimisation and fitness training, there are no guaranteed results. There’s only so much a consultant or trainer can do in terms of planning and execution.
In both areas, it’s about stamina and following and long term plan. One off optimisation initiatives are as effective as one intense gym session – they’re not.
SEO experts and professional athletes will agree that there are no shortcuts that work over an extensive length of time. Results demand continuous hard work.
Neither SEO nor sports is a level playing field competition. Similarly to different body types having different advantages in sport, different websites have different advantages or disadvantages when it comes to being number one in search engines.
Optimising websites and training at a competitive level can be a frustrating experience, because the world has not stopped dead in its tracks, and there’s a chance that someone else (or a competing website) will still do better, despite your best efforts.
With both fitness programs and SEO, measuring progress is everything. Without metrics and trends to follow, success cannot be sustained.

Lastly, there’s one more quality both SEO and fitness have in common: the more it becomes a habit and part of a regular routine, the better the chance that the success achieved will exceed all initial expectations.

Get in contact with us at Function28 to find out how we can help with your SEO. Call us on 01884 308091 / 01472 485858 or email info@function28.co.uk.

New girl on the block…

Function28 are delighted to welcome a new member of the team to their offices this week. Georgia has come on board as Function28’s Digital Marketing Apprentice.

Russ Murch (MD) said “We are excited to have Georgia with us, she will be learning with us, however she comes to us with a great deal of experience in Social Media marketing and we are very excited that we can now push forward with our plans of offering more of the services we already focus on to a wider audience. Our expansion plans will allow F28 to provide robust solutions to manage social media accounts for Facebook, Twitter, Instagram, LinkedIn, Google+, provide further SEO services as well as content writing and management.

We have various management plans for how we can help existing and new clients allowing them to widen their audience and optimise their website whilst working with affordable budgets”.

If you are interested in knowing how we can help you then call us now on 01884 308091 / 01472 485858 or email socialmedia@function28.co.uk