Recent Campaigns with Somerset Survivors…

Recently we have been working alongside Somerset County Council & Somerset Survivors, in a bid to promote ‘Healthy Teenage Relationships’.

Video Optimized for YouTube Campaign

They had a video created with the view of getting as many people as they possibly could, to see it in the Somerset area.

We managed the campaign and promoted the video using Facebook, YouTube & Google ads.

275,000+ Total Views
700,000+ Impressions
1,850+ Website Clicks

Average Cost Per View = 1p
Lives Changed = LOTS

The video itsself, looks to address signs that may occur within an abusive relationship. Selecting the correct keywords for our Google ad was key for the adverts performance and impact.

ABOUT YOUTUBE VIDEO ADS

Since Google acquired YouTube it has driven it past all other video website hosting offerings, and now you could pay in an effort to have a YouTube video appear as the top result for a key-word or as an advert within your consumer’s favourite YouTube videos.

It also reaches a particular audience on the YouTube video and channel additionally which boosts your platform, including likes and subscribers. We can plan and execute video ideas at Function28, making sure the video tells the story you are after.

“I am absolutely delighted with the way Function28 have helped us deliver a key campaign at the Somerset County Council. We approached Function28 to help us with optimisation on YouTube, Google, and Facebook ads. Later we piloted a TikTok campaign with their help which was equally successful. The campaign outcomes have been so positive that it has set internal benchmarks. A special mention and thanks to Ross for his hard work and superior client servicing. I am sure we have a long association with Function28 and that the team will certainly deliver on future campaigns equally well. Give these guys a chance to do some good work for you. Highly recommend Function28.”

Devleena Roy – Safer Somerset Partnership

Videos Optimized for TikTok Campaign

Function28 worked alongside Nige an animator from Devon to create a powerful TikTok video in just the 15 seconds permitted. With a brief from the client, we went ahead and put together storyboards after some research, and came up with various ideas to make this campaign as successful as possible.

Once we got the story signed off by Somerset Survivors, Nigel went ahead and created the animations ready for TikTok. Below you can see the end results and how they performed. One focusing on ‘County Lines’ and the other ‘Healthy Teenage Relationships’.

@fearlessTell us what you know about County Lines, anonymously…♬ Promoted Music – fearless

@somersetsurvivorsIf you are in an abusive relationship, help & support is available…♬ Promoted Music – somersetsurvivors

ABOUT TIKTOK ADS

Unless you’ve been living under a rock, you’ve probably heard the buzz about social media app TikTok over the past year. With its easy-to-consume content being watched by millions of people every day, it’s simple to understand why there’s a growing buzz about TikTok ads, and businesses when to get the audience engaging with their content.

Having only been around in its current form since late 2018, it’s very much early days in the TikTok advertising world. But this is also a great time to make the most of the potential reach you can gain from this platform. The ads we have run for clients already, surpass stats from every other platform.

After more details?

If you would like to discuss with us about running a campiagn like this please do not hesitate to get in touch info@function28.co.uk or call 01884 308091

Lockdown Social Media Challenges…

COVID-19 has got the world to come together on…. Social Media

We are going to take a look at what everyone has been keeping busy doing during this time of uncertainty.

Instagram trends come and go – remember the “Mannequin Challenge” of 2016 and the “Ice Bucket Challenge” of 2014?

With people social distancing and staying at home during the coronavirus crisis, many have taken to Instagram to pass the time and enjoy a light, fun distraction.

One recent trend is called the “Until Tomorrow Challenge” and it’s incredibly simple to join in with. All you need to do is post a silly or slightly embarrassing photo of yourself on Instagram with the caption “until tomorrow”.

Once it’s posted, you need to resist the urge to delete it for a full 24 hours.

As of Wednesday evening, the hashtag #untiltomorrow has over 352,000 posts with people sharing bad selfies and photos of themselves as children.

Since people are bored at home, quite a few Instagram challenges have been popping up. We are going to look at a couple more:

#see10do10

The challenge #see10do10 is a pushup challenge to encourage at-home workouts.

It goes as it sounds: Record a video doing 10 pushups, and then tag as many friends as you’d like to see do the same.

Jennifer Hudson gave the pushups a try, but didn’t quite pull it off.

Luckily, she had someone on hand to finish the challenge for her. Her assistant managed to complete 10 pushups in a second video.

View this post on Instagram

A post shared by Jennifer Hudson (@iamjhud) on Mar 22, 2020 at 5:16pm PDT

View this post on Instagram

A post shared by Jamie Carragher ??‍?‍?‍?❤️ (@23_carra) on Mar 19, 2020 at 4:37pm PDT

#StayAtHomeChallenge / #ToiletRollChallenge

This Instagram trend features people testing how many keepy-uppies they can do with a roll of toilet paper.

Whoever takes part then posts a video of their efforts on their page, ideally tagging some friends encouraged to try it out.

The trend started with people completing just 10 keppy ups with the toilet roll. But then the challenge got competitive and challengers added various skills to the challenge trying to better their mates.

Numerous top footballers have joined in, including Barcelona and Argentina star Lionel Messi and even Jamie Carragher in his swanky mansion.

Others include:

#seeapupsendapup

View this post on Instagram

A post shared by STEPHANIE BRADSHAW (@sbcreative_) on Mar 24, 2020 at 5:04pm PDT

#babyfacechallenge

View this post on Instagram

A post shared by Guillaume Lambert (@guillaumlamber) on Mar 31, 2020 at 10:49am PDT

#gamefacechallenge

View this post on Instagram

A post shared by Southgate Hockey Club ?⚫️ (@southgatehockeyclub) on Mar 29, 2020 at 11:21am PDT

Instagram also started hashtag #stayhome, complete with a sticker. Stories tagged with the sticker are compiled and added to a custom story to encourage people to stay home.

CLICK HERE FOR SOCIAL MEDIA MANAGEMENT

Function28 Activity Pack

Keeping the young ones entertained and your sanity in check whilst cooped up at home is never an easy thing to do and they need to be stimulated.

Now we are no experts with children, but we thought we would try to do our little bit to help get you through these very testing times.

We have put together a little activity pack which you can download which contains some fun activities which the children can amuse themselves with.

Competition time

So when you have downloaded your activity pack they are some pictures for you to colour in.

All we want the children to do is choose their favourite picture colour it in and send us a photo of it with their name and age and when we have enough we will add to our online gallery for the world to see, who knows there may well be a prize for the best picture, although we are sure they will all be brilliant.

DOWNLOAD THE PACK TODAY