council Archives - Digital Marketing Devon

Recently we have been working alongside Somerset County Council & Somerset Survivors, in a bid to promote ‘Healthy Teenage Relationships’.

Video Optimized for YouTube Campaign

They had a video created with the view of getting as many people as they possibly could, to see it in the Somerset area.

We managed the campaign and promoted the video using Facebook, YouTube & Google ads.

275,000+ Total Views
700,000+ Impressions
1,850+ Website Clicks

Average Cost Per View = 1p
Lives Changed = LOTS

The video itsself, looks to address signs that may occur within an abusive relationship. Selecting the correct keywords for our Google ad was key for the adverts performance and impact.

ABOUT YOUTUBE VIDEO ADS

Since Google acquired YouTube it has driven it past all other video website hosting offerings, and now you could pay in an effort to have a YouTube video appear as the top result for a key-word or as an advert within your consumer’s favourite YouTube videos.

It also reaches a particular audience on the YouTube video and channel additionally which boosts your platform, including likes and subscribers. We can plan and execute video ideas at Function28, making sure the video tells the story you are after.

“I am absolutely delighted with the way Function28 have helped us deliver a key campaign at the Somerset County Council. We approached Function28 to help us with optimisation on YouTube, Google, and Facebook ads. Later we piloted a TikTok campaign with their help which was equally successful. The campaign outcomes have been so positive that it has set internal benchmarks. A special mention and thanks to Ross for his hard work and superior client servicing. I am sure we have a long association with Function28 and that the team will certainly deliver on future campaigns equally well. Give these guys a chance to do some good work for you. Highly recommend Function28.”

Devleena Roy – Safer Somerset Partnership

Videos Optimized for TikTok Campaign

Function28 worked alongside Nige an animator from Devon to create a powerful TikTok video in just the 15 seconds permitted. With a brief from the client, we went ahead and put together storyboards after some research, and came up with various ideas to make this campaign as successful as possible.

Once we got the story signed off by Somerset Survivors, Nigel went ahead and created the animations ready for TikTok. Below you can see the end results and how they performed. One focusing on ‘County Lines’ and the other ‘Healthy Teenage Relationships’.

@fearlessTell us what you know about County Lines, anonymously…♬ Promoted Music – fearless

@somersetsurvivorsIf you are in an abusive relationship, help & support is available…♬ Promoted Music – somersetsurvivors

ABOUT TIKTOK ADS

Unless you’ve been living under a rock, you’ve probably heard the buzz about social media app TikTok over the past year. With its easy-to-consume content being watched by millions of people every day, it’s simple to understand why there’s a growing buzz about TikTok ads, and businesses when to get the audience engaging with their content.

Having only been around in its current form since late 2018, it’s very much early days in the TikTok advertising world. But this is also a great time to make the most of the potential reach you can gain from this platform. The ads we have run for clients already, surpass stats from every other platform.

After more details?

If you would like to discuss with us about running a campiagn like this please do not hesitate to get in touch info@function28.co.uk or call 01884 308091