Tag: facebook for business

Are you not sure what to write on your business Facebook page? It’s significantly different to posting on your personal profile and can sometimes leave people stumped!

Here at Function28, we want every company, big or small, to succeed in promoting their company on various social media platforms. We’ve put together a handy guide on what you should be doing on Facebook for your business.

1. Profile Picture
Let’s start with the very basics. On many occasions in my travels, have I seen companies NOT using their logo as their profile picture. If you would like customers and new followers to find you easily, use your logo or relavent imagery. When it comes to your Cover Photo, make it engaging. For example, if you have some professional photos of what your company can create, showcase them here.

2. Choose the right buttons
When you create your Facebook business page, you’ll be asked what Call-to-Action button you’d like to be featured at the top of your page. Think to yourself, what action would you like your customers to take? Would you like them to message you, call you, or visit your website?

3. About You
When creating your Facebook Business profile, you should be filling in the About section. This area will tell potential followers more about what you do and they’ll get a feel for the page before they Like it.

4. Find your voice
When speaking to an acquaintance a few months ago, she was looking for social media help for her own business – I gave her one rule, “just be yourself!”. As a company, you will have a ‘voice’ that you’d like to get across to your followers. A lot of companies take a relaxed tone to their social media posts, it really of course, depends on your type of business.

Have an enthusiastic tone to your posts – no one wants to read something where the author doesn’t really care!

5. Content
Facebook is a great way to engage customers and followers using great content. You’re building your brand and talking to your customers directly, finding out what makes them tick and why they love your brand.

Your content should be 80% entertaining, engaging, and informative. 20% is reserved to talking about your product. People don’t want to have products shoved in their faces 24/7 on Facebook. You don’t want to be losing followers!

Posting your text with images is a must on Facebook. Your followers are more likely to retain the information in your post if there is an image to go alongside it.

Mix up your content with amusing gifs, quizzes, and competitions. Ask your customers questions. Followers love to get involved in conversations, and like it even more when you reply directly to them.

Make sure you know about all the holidays and event days. You can jump onto the relevent topics on these dates and engage more people – you can find a great calendar here.

6. Research
All businesses look at their competition to see what they are up to. When it comes to social media, what are their weaknesses/strong points. What would you do differently? What would you ‘borrow’?

7. Post at the right times (and not too many times)
This does depend on your type of business but the general concesus is to post on early Friday morning, and Tuesday, between 6-9am. As time goes on and you post more, Facebook Insights is a really handy tool to know when most of your followers are online.  You’ll be able to find out when it’s a good time to post in order to get the best engagement.

When it comes to frequency, my rule of thumb is 3 days a week. Too little, less engagement, too much… well, less engagement!

8. C2A
All your posts should have a Call-to-Action. What would you like your followers to do? Go to your website, post in the comments, send you a message? Don’t leave them hanging!

 

9. Promote Your Page
When you first create your page, a great way of growing your page organically is to invite your friends and family to Like and Share the page. But if you’d like to reach out to a bigger audience, a paid ad is the route to go down.

You can either promote a specific post, or promote your whole page with the view of gaining more followers, there are pletny of objectives you can choose from.

You can set your budget, timeframe, and audience type in the Facebook Ads section. It doesn’t take long to do at all.

10. Share News and Hot Topics
Brands on all platforms went to town over the hoo-ha at the Oscars this year! Jumping on to the latest news and hot topics will get you in front of more people and could gain you more followers. Ask what your followers think about the topic you’re posting about to get that engagement.

 

There you have it! 10 tips on how to use Facebook for your business.If you’d like a more in-depth conversation about social media, and how it can work for your business, please phone Gemma on 01884 308091, or drop her an email on gemma@function28.co.uk.

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