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Important – Google’s Mobile-Friendly Algorithm – April 21st

google-mobile-tools

Starting April 21 Google will be expanding their use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on search results.

The new algorithm will be emphasizing a lot on sites using responsive web design. Google has officially made it clear that Responsive Design is preferred design pattern for Google bots and sites, and the rest will have to battle a lower ranking.

Why this matters to you

To give you an idea of the importance to rank highly on a mobile device search, it is estimated that about 50% of all searches done on Google are now done on a mobile devices.

The big takeaway from this is that if your site is not mobile-friendly, get to work now on it!.

If 50% of your traffic from Google comes from mobile devices, if you are not mobile-friendly that virtually all of that traffic from mobile is at huge risk.

If you are interested in getting your website mobile friendly Get in touch

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Function28 File Management System Tool!

file management tool

Simple, Secure Web Solution For Managing Your Files

Function 28’s File manager allows global access to your files, the ability to set up multiple users with a variety of permissions. It is a perfect platform for sharing documents if you are on the go.

The system can be company branding and accessed from any device. It has been developed to be simple and intuitive to use

This system can be installed on our servers and hosted for you or can be set up on your own dedicated server space. Saving your files using a system like ours keeps yours files safe if your computer were to break or get stolen

Features

The system allows you to:

  • Add directories ( multiple tiers )
  • Upload / download files
  • Drag files from one directory to another
  • Delete files (files are placed into the trash in case of accidental deletion), you can then delete for good by emptying your trash location
  • Full user management control

Practical uses

The tool is really good for companies that have sales executives, it allows them to pick up previous quotes, product price documents all via there tablets or mobiles

It is also a really good way to share documents that everyone in the company needs to see.

What are the costs?

One off installation charge of £30 + VAT followed by a £10 + VAT monthly fee after the 1st month for up to 25GB of storage.

You can have as much storage space as you want, which will be charged at £1 + VAT per 1GB of storage if you exceed the 25GB limit**

** Discounts are available for additional storage if paid in advance – talk to us if you would like more from the outset

Try out the demo set up by visiting this link

https://filemanager.function28.co.uk

If you have any questions about this system please do not hesitate to get in touch Contact us by email or give us a call on 01884 308091 / 01472 485858

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5 Reasons to stay away from ‘DIY’ site builders

There are quite a few companies in the web industry that have TV adverts that promise the world for very little in return. Have you ever heard the phrase ‘Simply drag and drop’ ‘create your free stunning website’ ‘No coding’

The truth of the matter is that it is very unlucky that you will get the results your business deserves, and in the long run you will end up paying more than using a dedicated web company ( I have heard Function28 are great 😛 )

Here are a few dangers to look out for if you are considering a ‘DIY’ Website

  1. Watch out for Flash! In the case of many site builders there sites are usually created with Flash. This is a big problem because It is not search engine friendly and cannot be viewed on Apple devices such as iPads etc.
  2. Dedicated Pages. If your website is built using the Flash platform then it only has 1 real page and gives the illusion of having more. When I say this I mean that google will not index your site correctly, leaving you with poor positioning on your SEO
  3. Bad designs. A lot of the time the website design will take a hit to try and make it easy for you to customise. A lot of them are behind current styles and are not up to standard to represent you. Here is an example from a large company in the ‘DIY’ industries ‘pro design range’ I think it illustrates our point better than words :S
    DIY Website Bad Example
  4. Bad First Impressions. First impressions cannot be more important than within the website industry. This is because there are so many options at a click of a button. A lot of these ‘DIY’ companies have their branding all over or adverts slap on them. This screams ‘small business, I need a site for cheap’
  5. Long term costs. The highest-priced plans range from about £15 a month for a minimum of a year. They will also try and sell you add ons and they state that the package comes with ‘premium support’ but normally this just covers their own system and not one on one help to you with regards to building your site

All we are really saying is make sure you do some research before committing your company to these sorts of things.

There is ‘No such thing as a free lunch’ you would not be as trusting if a mechanic suddenly started offer a car shell with a ‘lego block’ style click together interior

Dedicated website companies have trained expert staff which are approachable and know what they are doing.

Represent your company in the right way

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SECURITY: THE SUPERFISH SITUATION

Last month Lenovo came under fire for installing adware on new consumer laptops in 2014; adware that could potentially also leave users vulnerable to attack. The software from Superfish injects third party ads on Google and other sites, whether you want it there or not. Lenovo now says it’s stopped installing the adware, but that may not be the end of it.

Find out if you’re affected and how to remove the software (orignial source UKFAST)